![]() ![]() But if someone in Germany searches for the same word, you’ll see the German version of the page. The hreflang tag is an HTML element that tells search engines which version of a page to show users based on their language and location.įor example, if someone in France searches for a term in French, Google will serve them the French version of that page. When optimizing a website for international search, there are vital technical considerations to keep in mind. Doing so will help you reach your target markets and achieve success. This will help you ensure you get the most out of your efforts.įollowing these tips ensures that you’re doing the proper keyword research for your international SEO efforts. You can track your rankings in different countries and traffic and conversions. Monitor your progress – Once you’ve implemented your international keyword research, monitor your progress and make changes as needed. This will help you filter out any irrelevant results.ĥ. Use negative keywords – When doing international keyword research, be sure to use negative keywords as well. For instance, if you’re targeting the French market, you’ll want to research French-specific keywords.Ĥ. Focus on local keywords – In addition to general keywords, be sure to focus on keywords specific to the country or region you’re targeting. For instance, if you’re targeting the Spanish market, you’ll want to research keywords in both Spanish and English.ģ. Consider different language variations – When you’re targeting new markets, consider different language variations. Google AdWords Keyword Planner and Wordtracker are two popular options.Ģ. Utilize keyword research tools – There are many great tools out there that can help you with your international keyword research. ![]() When you’re expanding your reach to different countries, it’s essential to do keyword research that will target these new markets. How to do keyword research for international SEO Which option you choose will depend on your budget, your resources, and your target market. This option can be cheaper than having a separate website for each language, but it can be more challenging to set up and maintain. The fourth option is to have a website in one language and then use translation services to translate it into the other languages you are targeting. This option can be more expensive, but it can be easier to set up and maintain. The third option is to have a separate website for each language you target. This option can be cheaper and easier to maintain but more challenging to set up. The second option is to have only one website for all the countries you target. However, it can be challenging to maintain and expensive if you have to pay for hosting in each country. This option is the most common and usually the easiest to set up. The first option is to have one website for each country. There are a few different options for structuring international websites for SEO. Options for structuring international websites for SEO This will help them to reach more potential customers and increase their sales. ![]() The links should be from, or to, websites that are relevant to your target market.īy following these strategies, international websites can improve their SEO and rank higher on search engines. You should also update it regularly to let your audience expect new content now and then.įifth, you need to build links from other websites. This content should be keyword rich and informative. The best ones are Google AdWords Keyword Planner and SEMrush.įourth, you must create high-quality content relevant to your target market. ![]() Several keyword research tools are available, but not all of them work well for international websites. Third, you need to use the correct keyword research tools. This step is essential because search engines will prefer websites hosted in the same region as the searcher. Second, you must ensure that their website is hosted in the correct country. It will be difficult for potential customers to find them if it is not. International websites need to do a few specific things to optimize their SEO.įirst, you must ensure that your website is in the correct language for your target market. 5 Important considerations before you start optimizing for international markets SEO is essential for all websites, but it is significant for international websites because you often compete with larger websites from other countries. The higher the ranking, the more likely people are to find it. SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. ![]()
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